Sharing behind-the-scenes content is a way for your company to be vulnerable and transparent with potential clients. It is a way to show your audience the “story behind the story”. Learn how you can execute this tactful social media technique to your social media streams today.
Value in Posting Behind the Scenes
Social media has proven to be an essential tool for businesses around the world, but companies need to share the right types of content for it to benefit their business. According to HubSpot, 83% of marketers believe in quality over quantity when it comes to social media posts. By giving followers a peek behind the curtain, your clients can have a deeper understanding of who you are, what you do, and why you do it. Instead of the traditional approach of showcasing only finished products, provide your audience access to the whole process.
- Humanize your company
- Show off your team and the company culture
- Increase customer loyalty
Keep it Real
Humans are innately social beings. We crave the feeling of connection and interaction with other people. Satisfying this craving for connection is one of the biggest issues companies face on social media.
Think about the companies you know and love. Maybe this is Nike, Starbucks, or even Wendy’s. What do these companies have in common? Personality. Whether it be Nike’s use of inspirational athletes on Instagram or Wendy’s sassy remarks on Twitter, these companies engage with their audience, proving that there are real people behind the screen.
Behind the scenes, pictures and videos are great tools for developing your company’s personality and contributing to the overall brand. Crafting this persona is a slow process, but the process is your friend. The most important part is to always be authentic. Authenticity will never go out of style.
Face to the Brand
‘Work hard, play hard’ — a phrase we tend to say but forget to embody. At this point, your employees are probably pros at working hard. Now, it’s time to play hard by revealing your company culture. Every organization is made up of different faces and different backgrounds. Don’t be afraid to show who your company is. Give a glimpse into the individuals that make up the company, as well as the company culture as a whole. By putting real faces to the brand, your company will appear more candid, and in turn, build trust with social media followers.
Build Trust
Trust goes a long way in business. Gaining the trust of your community will often be what distinguishes your company from competitors. With consistent posting about what is going on within the company, clients will believe more of what you have to say. While this pertains to both product- and service-based companies, transparency is especially important for service providers. You are selling a process, so give your clients reason to trust the process.
How to Do It
There are different ways to show what goes on behind the scenes. Here are a few ideas to get you started:
- Company Events – This can include company lunches, holiday parties, and after-work events
- Team Building – Show how well your company works together
- Updates – Are you working on a new project? Maybe moving to a new office? Keep your followers updated on your company’s progress
- In-Action – Show your employees in their element. What does a day in life of your employees look like?
- Employee Spotlights – Take time to appreciate your employees. Celebrate birthdays, toast to new hires and highlight accomplishments
