WHAT EXACTLY ARE CUSTOMER VIDEO TESTIMONIALS, AND WHY SHOULD YOU USE THEM?
Customer testimonial videos, also known as customer narrative videos or case study videos, are a great method to allow your customers to do the talking for you. These videos can also be referred to as “case study videos.” It is a powerful approach to tie a real-life narrative to your product or service if you put on screen some of your clients who are particularly successful, happy, or unusual. A customer narrative video will often contain one or more customers talking in a testimonial-style format about the good impact your firm has had on their lives or business. These customers may be individuals or businesses.
The most beneficial aspect of a video testimonial is interviewing satisfied customers and having them describe their challenges and how your business helped them overcome them. This kind of video will normally include interview footage, but it will also be packed with lifestyle pictures (also known as b-roll) of your consumer utilizing your product or service in their own setting. These photos will typically accompany the interview footage.
WHAT ARE SOME QUALITIES THAT DISTINGUISH A GOOD CUSTOMER TESTIMONIAL VIDEO FROM A BAD ONE?
- They’re genuine, with specific references to the individual.
- Natural answers (No scripts!)
- They avoid being excessively promotional; remember, it’s all about the consumer!
- Explicit narrative of the problem and its solution
- Customers who put their faith in the product
WHEN AND HOW SHOULD I USE A VIDEO TESTIMONIAL FROM A SATISFIED CUSTOMER?
A video production of a satisfied customer providing a testimonial can carry a powerful visual punch just below the fold on your homepage or on a page specifically dedicated to your customers. After your prospective consumers have spent some time learning about what you do, serving up this kind of content will assist relieve any concerns that may still be outstanding and reassure them with some third-party social proof before they make a decision to purchase from you.
HOW DO WE CREATE A SUPERB CUSTOMER TESTIMONIAL VIDEO?
Innova Leaf is looking to your company to find consumers who are not only satisfied but also loyal. We’ll help you figure out who in your pool of customers you should be looking for by guiding you through the process. After we have determined who will make the best interviewees, we will conduct a pre-interview with each candidate to learn more about them and their prior work experience.
Innova Leaf professionals will handle everything from start to finish and invest vast amounts of talent in your project. We are the ones who are under pressure, not your customers. In order to collect relevant responses, we are responsible for investigating their backstory, putting them at ease, and steering the conversation on the appropriate path.
HOW LONG DOES THE PROCESS OF PRODUCING A VIDEO TESTIMONIAL OF SATISFIED CUSTOMERS TAKE?
Producing customer projects typically take between one to three weeks. The most difficult aspect of this project will be organizing the schedules of you, your client, and our staff for the day of the shoot. The remaining steps will be a piece of cake once we get the pre-production logistics ironed out.
SOME OF OUR PROCESS
DISCOVERY
The initial meeting is set up to understand your business goals and organize the project’s initial details. We first start by asking questions. Then, we gather as much information as possible in order to gain a strong, research-driven understanding of what the project is about. Finally, we use this understanding to drive the entire project.
PRODUCTION
Lights, camera, action; this is the fun part. We come to you with state-of-the-art cameras, lights, audio equipment, drones, and more to capture all the puzzle pieces we need to piece together the perfect story as outlined in our creative brief. We ensure the day goes smoothly by having an agenda and communicating everything well in advance.
COST
The cost really depends on many factors including pre-production planning, production value, post-production, rounds of revision, the number of videos needed and length, and your timeline. Do you want to know more about our pricing and process? Contact us for more info.
