Adding effects and special features to videos is one of the best ways to make a video stand out. As Psychologist Jerome Bruner pointed out, people only remember 10% of the things they hear and 20% of what they read. However, people remember about 80% of the things they see. Therefore, keeping those visuals engaging is the key to making memorable content. Read on to learn about the simple video marketing practices that produce impactful results.
Animation Techniques of Video Marketing
Animation allows videos to smoothly transition from one subject to another. Animation also simplifies complex content. Viewer engagement and retention are also huge outcomes of integrating animation videos into marketing strategy. Animated explainer videos increase conversion rates by 20% according to Unbounce. Adding animation to your videos will prove profitable by being able to shorten video time and increase audience retention rates. Images are 90% of the information processed by the human brain, according to Thermopylae’s data. Not only do animated explainer videos include all the necessary information, but they make the information profitable.
Drone Footage
Drone footage adds a whole new element to video with the unique perspective shots that only drones can capture. Drone footage began to gain popularity in 2013 when the first popular consumer drone, The Phantom, was released. Since then, drone footage has been becoming more and more mainstream. Footage captured by drones allows new perspectives to be consumed by audiences and increases interest and production value. Specifically, drone footage has made one of the largest impacts on real estate marketing. It has allowed potential customers to view the entire property from overhead, as well as from within the home in a smooth walkthrough tour.
The Importance of Video Marketing
With the constant shifts in media trends, it’s time to think about what improvements can be made to video marketing. HubSpot Research recently found that video is the most preferred form of content and that people enjoy entertaining and informative video content most. By creating video productions that capture audiences with the added flair of drone footage and animation, businesses can be prepared to boost their sales in the increasingly digitized world.
