Adaptation Is Critical
The commercial real estate environment is changing. These changes could have been felt even before the pandemic interrupted business as we know it. Where before real estate agents would send their clients photos and descriptions of listings, present day real estate is looking more dimensional. Let’s review why this is and how you can expand your business significantly with video marketing.
Tap In
According to Bitable, videos increase authentic commercial real estate leads by 300 percent. All statistics point this way, as well. HubSpot approximates that 78% of people watch videos online and about 60% of people prefer watching video over reading text. Furthermore, SharpLaunch advocates for firms using video marketing because it will help tap into a larger market, optimize social medias and produce an immersive experience for property owners
Big Time
These are too big of numbers to ignore. Visual story-telling mediums are taking over the industry. Implementing video marketing could boost your business and convert more leads. The effects of video are proven to pad your bottom line, especially when dealing with commercial real estate.
Experts Talk
Using video to communicate with clients eliminates unnecessary time spent on giving clients tours of property one at a time. This will allow you to tackle other aspects of your business.
“It is so much easier to give a link to a tour for a particular property than spend hours with buyers actually there,” Retail Insider says.
Expanding your availability and buyer market will have a tremendous effect on your firm and profits.
Time To Act
With the commercial real estate market slowing down and information consumption shifting, it is in firms’ best interest to start using video to take clients through properties. Boost your sales, entertain more clients and adapt to a changing world with video. Hire professional local video production companies to make specialty videos highlighting the key points of commercial real estate properties.
