Videos have proven time and time again to make an impressive impact on engagement and bottom lines. It is important for companies to recognize the power video holds on their target audiences. Read on for the top five benefits of video marketing for businesses.
Video is Taking Over the Internet (And the World)
In light of recent events, the use of video to convey a company branding message has been increasing. However, according to HubSpot, video marketing became prevalent in 2016 and has only been becoming more and more popular since then. Keeping up with current marketing trends will only boost your brand’s visibility and continuously connect your company to your audience. Adding personality to social media streams will prove to be a strong asset to a company.
Increase User Understanding
No matter the complexity of your product or service, user services are always an area to improve upon. Solidifying understanding can make or break your product. When clients optimize the use of their product, they are more likely to continue use and promote the product. Therefore, utilizing sales and marketing explainer videos (promoting them on social media streams) will prove to increase understanding and exposure.
Get More Bang for Your Buck
Video marketing is proven to significantly boost sales, according to WYZOWL. Furthermore, investing in video marketing is proven to have a direct and positive impact on sales. Padding your company’s bottom line allows companies to expand their marketing plan to include more video, which in turn will further bring in more revenue.
The Age of Webinars
Again, due to the shift in office culture in the last few years, applications like Zoom and Teams have expanded at a rapid pace. These apps have several purposes outside of inter-team communications, one being the ability to host up to 100 people at a time in a webinar. Not only are webinars a great way to connect remotely, but they allow you to connect with audiences everywhere, in ways that were previously inaccessible. In fact, according to WYZOWL, webinars are the most effective video marketing channel companies can utilize. Keep live streaming in mind when developing marketing strategies.
Connect Name to Face
Establishing a consistent brand identity through video is crucial for forging relationships. Video allows companies to reach a vast audience appeal by incorporating different identifying elements. Using video marketing also allows brands to carefully craft a relatable buyer persona. This is a great way to create an engaging brand for an audience to buy into — and buy. These videos are also extremely shareable and editable for the full viewing experience.
