Improve Search Engine Optimization (Seo) And Get You To The Top Of The Search List.
In the “Okay Google” and “Hey Alexa” day and age we live in, being at the top of that search engine list is crucial. Explainer videos boost your SEO because video content of any kind will hold more engagement from viewers. If you put that video on YouTube, it will be 53x more likely to show up on page 1 of Google, according to marketingblitz.ca. Further, according to Forbes, companies experience a 41% increase in traffic through web searches when they utilize video marketing. Think about it, Google owns YouTube, and whenever you Google search, if videos can support it, YouTube videos will be at the top of the page. Google loves video content, so get yours on the top of that list.
High Return On Investment (ROI) To Stop Wasting Money
The age-old phrase, “You got to spend money to earn money,” is true in every business regard. One significant benefit of incorporating explainer videos in your marketing model is that it has a high ROI. According to Forbes magazine, 51.9% of business owners felt that videos had the highest ROI. In addition, according to Wyzowl, 88% of video marketers reported that video gave them a positive ROI. Explainer videos put all the elements of your business together, increase professionalism, and simplify your goals. This saves time, money, and energy in the long-run. Every business wants to be in the green, and explainer videos help keep you there.
Increase Communication Between Your Business And Your Customers
Explainer videos are jacks of all trades. Not only do explainer videos explain what your business has to offer, but they also provide an additional level of supportive communication between you and your clientele. The explainer video puts everything about your business into a short, digestible, and engaging video concept. This will be your attention-grabbing hook for anyone who stumbles across your company. It will also improve communication between you and your client. According to Wyzowl, 43% of video marketers said that they received fewer customer support calls after utilizing video marketing. All of a sudden, your explainer video became customer support too!
Increase Trust And Client Base To Establish Loyalty And Instigate Interest
Attracting new clients and maintaining long-term client relationships are significant goals for any company, especially startups. Explainer videos aid in these tasks. According to Animoto, 93% of brands say they got a new customer from a video they posted on social media. An explainer video has the ability to nudge a customer in favor of your company. In fact, according to Wyzowl, 84% of people say they have been convinced to buy products or services by watching a brand’s video. The influential power of an explainer video is going to attract new clients to your company. Explainer videos can increase your brand visibility, improve client loyalty by enhancing client relationships, and attract new clients.
Improved Storytelling For Your Brand's Identity
A picture is worth a thousand words. Think about what a video is worth. An explainer video has the power to give your brand identity. Brand identity is crucial in establishing a brand’s trustworthiness and meaningful connections with your clientele. According to HubSpot, 43% of survey respondents said that video was the most memorable type of content shared by companies. On top of this, according to Biteable, by 2022, online video content will make up 82% of all consumer internet traffic. This is 15 times higher than it was in 2019. A powerful explainer video will prove more memorable and impressionable for your company. Make a great first impression and tell your story with video content that will knock a viewer’s socks off.
