Innova Leaf was created with one goal in mind; to help companies increase their online brand awareness and solve their communication concerns, so they can help their consumers better understand their services and products through video marketing.
Feel The Presence
Brands need a video marketing strategy, this idea is not new. However, what has changed is how vital video has become on every social media.
Planning is essential. Creating a video for the right purpose is essential. Video length, content and type are elements to consider when implementing a video into marketing strategy.
More and more brands are now using video to connect to their target audience and build relationships. This is your long-term marketing strategy.
Key Findings
A survey conducted by WYZOWL in 2020 concluded:
- Video remains a key priority for marketers
- Marketers feel more positive about the ROI offered by video than ever, as it continues to strongly influence traffic, leads sales and audience understanding
- Usage and spending resources on video marketing are likely to increase again
- People watch significantly more video than ever before
- Consumers continue to use video as an integral part of their journey with brands and are excited to see even more video content in the year ahead
#Whatsahashtag
Video marketing uses video to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and research your audience with a new medium.
Hashtags bring traction to your posts and expands your target audience.
Stuck In Traffic
Video has changed, as should your business strategy. Incorporating video on landing pages increases impressions by over 80%, according to HubSpot. Furthermore, the mere mention of the word “video” in an email subject line boosts open rates by 19%
Another way to increase traffic with video is to simply have one on your website’s homepage. Videos don’t just grab user’s attention, they hold it as well.
According to MistMedia, 88% of visitors will stay longer on a website with a prominent video displayed. Plus, those that stay longer are 64% more likely to purchase a product.
Reading Is Out
People find watching videos more entertaining than reading text. People also tend to retain information better when it’s explained in a video. Creating product how-to videos and demos can increase your chances of reaching your target audience and provide value and higher retention rates to your potential clients.
What's Your Type
Before you can fully understand why you need a video marketing campaign, it’s essential to know the term “video marketing”.
Video marketing refers to filming, telling a story, editing and sharing videos to attract and promote your business to your target audience.
It goes hand in hand with tactics like SEO, since it can help increase the time users spend on your pages, at the same time, make your pages more beneficial to users. With that in mind, videos can also increase your rankings in search engine results.
Unsurprisingly, YouTube and Facebook are the most widely used platforms among video marketers, 85% and 79% respectively.
More notably, for the first time ever, LinkedIn has emerged as the most successful channel for video marketers, with an overwhelming 87% of LinkedIn video marketers describing it as an active channel.
The most commonly-created types of videos are explainer videos, presentation videos, testimonial videos, sale videos and video ads.
Defining Parameters
- Demo videos – show how your product works
- Brand videos – showcase the company’s vision, mission, products, or services
- Event videos – help people be a part of the events you host
- Expert interviews – create trust and authority in your industry
- Educational/how-to videos – teach your audience something
- Animated explainer videos – help your audience understand why they need your product or service
- Case study/customer testimonial videos – tell your audience that your product can solve their specific problem
- Live-action videos – engage more people with live videos
- Virtual reality videos – show your viewer content from all angles
- About us and behind-the-scenes videos – show what your company is about, from the human side
Do They Get It?
Videos are a great way to “show and not tell” your target audience about your products and services. They allow you to talk directly with interested customers and help them in their buying journey, which is one of the reasons it works so well as a marketing tactic.
Build trust with your audience
Anytime you can make an emotional connection, you are well on your way to building trust in your brand. Seeing behind the scenes of a company and spotlighting people in your organization makes your brand relatable and gives your company a voice. You become accessible, engaging and a trustworthy source of resources.
Helps explain a product clearly
We all live in a fast-paced lifestyle, and while we may enjoy taking the time to read, very often the most effective way to convey a message is through video. With people always on the go, consuming content through video is usually more convenient. If you want to demonstrate how your product works, imagine how much more receptive you’d be as a consumer watching a how-to video instead of reading a set of instructions.
Make it clear what your video is about
If you want more views for your videos, you should provide enough information for people to decide whether they want to watch it or not. Don’t expect people to view your 5- or 10-minute video instead of scanning in seconds a piece of text or image.
Prove It
Show proof that your content will create the impact others need. Use social proof as a way to not only increase conversations, but also build trust and credibility between yourself and your audience. 50% of consumers find customer testimonial videos useful.
There are a lot of effective ways to do it. For example, you can display likes, votes, views and/or comments that showcase how other people find your video content informative and valuable.
If you offer services or products, provide video testimonials or case studies from your customers, experts, celebrities or friends.
Humanize The Human Behind The Company
If you want to build trust between you and your clients, the best way is by humanizing your brand and projecting an authentic version of yourself and your business.
Be yourself
People trust only people they like. For this reason, showing your audience who you really are and not selling will help you stand out from your competition. Remember, you are your own brand, not your company.
Go behind the scenes
You could also create videos that give your facility a tour and introduce your staff. Though this kind of video isn’t suited for every type of company, it works great if you have a unique facility or business model that involves partnering with clients and account managers, and other employees. These can be huge assets because they give potential customers a better idea of what to expect if they partner with your business. You can showcase yourself, the founder of your company, with an interesting story or a smile.
Give your customers a voice
Customer testimonial videos are a great way to humanize your brand. Before an interested customer purchases or agrees to your product or service, they like to hear from other people that your work is high-quality, effective, and cost-efficient. That’s exactly what testimonials can provide.
Stop selling and start sharing
Give your audience useful information, and give your business some personality. Show a lighter side to your company and share stories that your visitors will relate to. More often than not, people are more likely to show an interest in connecting with another person rather than a company. Help your visitors see your business as a person.
Build a social media presence
Create a presence on social media that you will use to reach out to your customers or create content that can serve to educate your audience about your brand and your company without leaving out the human side. Create profiles on Facebook, Twitter, LinkedIn and YouTube to mention a few. When they engage with you, make sure you are accountable for them by responding immediately or at least within 24 hours. This will help you create a bond with them and they will begin to trust you.
Go On
The goal is simple; make a lasting impression on your audience that will leave them wanting more. Once you understand that, your company will soar. Good luck.
