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Video marketing is great for educating and building trust. However, communicating the right message to your audience might be challenging sometimes. Unlike regular live videos, explainer videos can help explain a complex idea into a simple concept.
An explainer video is a one- to two-minute short video that introduces a new product or company to prospective clients. Explainer videos are great at explaining how something works in a simple style to their intended audience. They are commonly used in marketing to demonstrate how something works and its benefits, focusing on three main points: staying the problem, introducing the features and benefits, and ultimately providing the solution to the problem.
Explainer videos are commonly shared on sites such as YouTube and social media, but they may also be displayed on your website’s homepage or product page, especially if your customers need to have a solution available at their fingertips directly from your site.
B2B, SASS, software companies, medical facilities or institutions, or even financial entities may benefit from using explainer videos to help clients understand a particular app or software usage or even explain how something works when your clients buy a product from your industry.
Why do explainer videos work so well? There are a few key reasons:
Before you contemplate creating an explainer video for your business, make sure you choose the right one that fits your needs. The styles of explainer videos vary depending on the desired outcome. Whiteboard videos are excellent for simplifying difficult concepts; live-action videos are ideal for items that benefit from human interaction or a real-world environment; and animated videos are excellent for describing complex ideas or services.
We can provide some of the most typical forms of explainer videos, including:
The initial meeting is set up to understand your business goals and organize the project’s initial details. We first start by asking questions. Then, we gather as much information as possible in order to gain a strong, research-driven understanding of what the project is about. Finally, we use this understanding to drive the entire project.
Lights, camera, action; this is the fun part. We come to you with state-of-the-art cameras, lights, audio equipment, drones, and more to capture all the puzzle pieces we need to piece together the perfect story as outlined in our creative brief. We ensure the day goes smoothly by having an agenda and communicating everything well in advance.
The cost really depends on many factors including pre-production planning, production value, post-production, rounds of revision, the number of videos needed and length, and your timeline. Do you want to know more about our pricing and process? Contact us for more info.
Innova Leaf Creative Solutions, LLC is a full-service video production and professional animation company based in Gainesville, Florida, specializing in video content for corporate clients and various industry brands across the United States.
