Brand awareness on social media platforms, such as Facebook and YouTube is extremely important to connect with potential clients and current clients. Your social media should be used to identify your company’s identity, services and overall purpose. One look at your feed should be able to give users a clear idea of who you are and what you do. Video is a great way to convey your message.
The Facts
Social media videos’ engagement continues to rise day in and day out.
- Views for branded video content on YouTube have almost doubled over the last three years
- YouTube is the second most visited searched site worldwide
- 500 million viewers watch 100 million hours of content on Facebook daily
- Native videos get 478% more shares on Facebook than videos from other sources do
- Facebook is the most widely used social media platform, as 30% of the world’s population has accounts
- YouTube is the second largest search engine, with over 2 billion monthly active users and about 70 million creators. 80% of people said that they watched a YouTube video related to a product they were interested in purchasing
Where To Start
Proper planning is essential when establishing a brand. This carries over to the kind of videos your brand produces. Determine video length content type, etc., as this makes your content streamlined and uniform. This is your long-term content marketing strategy.
When preparing, consider the goal of the videos you want to produce. Online videos make up more than 80% of all consumer internet traffic, so it is imperative to stand out. Assess how you can educate the audience, establish clear communication, avoid boring videos and convey information effectively.
Improve Your Facebook Game
With these simple steps, you will be able to elevate your Facebook content.
- Plan video length
- Chose video style
- Add subtitles to promote accessibility
- Pick a hook
- Incorporate live content (3x more potential engagement)
- Add calls to action to create more traffic
- Create behind the scenes content
- Improve your SEO by picking titles that attract your target audience
- Track engagement, views and clicks via analytics
Boost Your YouTube Channel
As the world’s second-largest search engine, YouTube is the primary source of social media video content. However, it does take some elbow grease to start seeing success.
Follow these steps to improve your channel’s engagement:
- Open a YouTube Business account
- Customize your channel to represent your brand
- Promote your channel
- Create engaging, clickable titles
- Improve your YouTube SEO and keywords
- Customize thumbnails
- Cross-promote your videos on YouTube
- Utilize the live-streaming feature
- Post videos about your product/service, the features, and benefits
- Include client testimonials
- Add how-to videos
Types Of Social Media Videos
Including a variety of video types diversifies your content, so it reaches a larger audience and establishes your brand as an authority in your field.
See the list below for a few types of social media videos:
- About us or behind-the-scenes videos – explain who you are, what you do, and why you do it
- Animated or live explainer videos or product videos – this is an excellent way to help people understand your business and product/service
- Promotional videos – tell people why your product/service stands out, and how they can obtain it
- Client testimonials – telling your client’s story from they themselves is a powerful way to find a new audience
- Event or live-action videos – help your audience feel a part of your brand by involving them in live stories during an event
- How-to videos – these videos help educate people on how to do or create something and are the greatest long-term investment for your brand on social media
Cheat Sheet
Because social media platforms are structured differently, your content and brand awareness on these platforms must reflect the variance.
- Video length is essential to keep the audience’s attention. Keep Facebook videos between a minute and a minute and a half for maximum engagement. YouTube videos can be longer, depending on your content, but you will typically want to keep the time between two and 15 minutes.
- If you wish to go over the recommended length on Facebook, you may post it with an accompanying YouTube video link. This also pulls people from you Facebook to your YouTube.
- In order to see maximum engagement, try to understand your audience’s behavior and desires every time you post a video. This will vary from platform to platform. People tend to look for updates and what’s new on Facebook. On YouTube, people search for something that can teach them something or entertain them. However, audiences like straight to the point information, eye-catching images and compelling stories across the board. These ideas tend to be reflected in how-to, sale and top listing videos.
- Including a hook catches attention in the first 10 seconds of the video. The hook tells the audience what the video is about and the solution to the problem. The best way to articulate this is to produce videos that teach someone something.
- Start creating live content. This type of content fosters a connection with the audience in real time, which cannot be replicated.
- A great way to bring traffic to a channel is to use call to actions at the end of videos, telling people to do something they learned about in your video. This will fulfil the goal of your video.
- Behind the scenes stories bring attention to your brand and your business, while sharing your business’ story. Giving a look at how the sausage gets made promotes brand awareness and loyalty.
- Presenting your videos with colorful headlines will prompt people to click on your videos to learn more. Choosing the right keywords will also help find your videos easier. Play with words and test different titles to see what works.
- Track daily engagement, views and clicks. Figuring out what works for your audience will advance your content greatly. Use your platforms’ free analytics will help keep track of content’s performance.
Get Into It
Beginning to curate video content can be a daunting task, especially for those who do not have a background in video content creation. However, there is an easy solution for this. Using phone apps to create videos is a solid first step.
- iOS video editing apps:
- iMovie
- Adobe Premiere Rush
- KineMaster
- Android vid
- InShot
- KineMaster
- PowerDirector
Your Turn
90% of social media users say they have found product videos helpful when making purchasing decisions. Start creating valuable content now and let your business communicate better to your audience through brand awareness.
